marcato digital media

STRATEGY IN ACTION.

At marcato digital media, we develop digital strategy and products. Our specialty is innovation and "futurescoping" for applications of emerging technology, especially for media and entertainment.

We help our clients envision the future, plan their approach, and execute their product roadmap.

STRATEGY IN ACTION.

marcato digital media is a digital strategy and product development consultancy. Our specialty is innovation and "futurescoping," especially for media and entertainment.

We help our clients envision the future, plan their approach, and execute their product roadmap.

MARC JOHNSON

PRINCIPAL – DIGITAL STRATEGIST / INNOVATOR / CREATIVE TECHNOLOGIST

marcato is led by Marc Johnson, with a long history developing award-winning interactive media and technology products for a diverse roster of leading companies and organizations. Most recently, Marc is working on strategy, experience design and early platform development for blockchain-based distributed video platform startups Live Planet and AlphaNetworks.

AT&T/DIRECTV's Digital Innovation Lab in Los Angeles, Marc was Lead Strategist on a team of designers, technologists and digital specialists creating groundbreaking products destined for AT&T/DIRECTV's roadmap — including its flagship streaming service DIRECTV NOW (now AT&T TV).

Marc served a 5-year term as Governor for Interactive Media at the Television Academy. He was closely involved in driving the Academy's role in TV's new Digital Era, and evolution of the Emmy® Awards.

Deeper dive: Linkedin profile.

MORE ABOUT MARC

DIGITAL STRATEGIST / INNOVATOR / CREATIVE TECHNOLOGIST

Throughout my career, I've moved between the intersecting disciplines of strategy, experience design, and technology.

My original focus was hard-core software coding and systems development. My growing interest in user experience then led me to apply my cognitive science background to dive deeply into the world of experience design.

More recently, I've embraced digital transformation, and a holistic innovation approach creating digital media products and services, notably for media and entertainment. I'm interested in creative technology applications that make a real impact.

WHERE I'VE LIVED & WORKED

CENTERS OF EXCELLENCE, CREATIVITY AND AMBITION

LOS ANGELES
ABC-Disney • AT&T/DIRECTV • Ovation TV • AlphaNetworks • Live Planet
United Future • HUGE • Chandler Chicco

NEW YORK
Total Training • Deutsch • Icon-Nicholson NY • Future Phase
Citicorp • Dow Jones • Verizon • AMBAC
Columbia Univ • Rockefeller Univ • NYU • Population Council

BOSTON
Harvard University • Tom Snyder Productions • Neoscape
DC Heath • Prentice Hall/Pearson

D.C.
New Playwrights' Theater

MARINA DEL REY

WHERE I LIVE NOW

As a native New Yorker, my transition to Los Angeles took a while. I'm still something of a fish out of water, even after 12 years in LA. Now living just blocks from the glorious Pacific, with relative calm against the legendary LA traffic, the Marina neighborhood softens my yearning for the hustle and grit of the Big Apple.

But I still miss a slice of real NY pizza.

WHAT I LOVE TO DO

WHEN I'M NOT WORKING

MUSIC & THEATER

I've played piano since I was five – first classical, then later ragtime, jazz and Broadway. I've also conducted, collaborated on, orchestrated and arranged scores for several musicals. Currently, I'm Music Director for an a cappella group in LA.
PLAYING SOFTBALL

Although my all-star years are behind me, I've been an avid softball player since college. One of my great joys has always been Central Park pickup games with friends, where I was known for my quickness and rocket arm from 3rd base.
ARCHITECTURE & DESIGN

I seriously considered becoming an architect. There are many parallels between the design of physical spaces and that of digital systems and software. To me, it's just a different expression of similar thinking. And while I'm not a trained designer, I have an eye for visual design, especially within the user experience of digital applications.